Who are you wearing?

I never realized the t-shirt market is humongous and driven by distinct customer segments. It’s trillions of dollars big! I recently chatted with an excited entrepreneur about her new venture here. Her focus is on motivational apparel which includes inspirational t-shirts, sweatshirts, hoodies, and more. They feature positive quotes and messages that will uplift, inspire and motivate consumers.

I’m particular about what t-shirts I wear. I’ll do my spring cleaning with any old, ratty shirt, but when I buy a new one, I need to feel connected to a cause or product. For instance, I love my college and proudly wear my school colors! I also support amazing nonprofit organizations and gladly raise awareness wearing their things.

A few days ago, I visited a local mall and noticed a new t-shirt store. As a newly educated consumer, I was now more aware of messaging on clothes and how intimately connected wearers can be.

I captured a photo of one t-shirt in the store’s window with a message I couldn’t forget! I had been thinking about a blog, and thinking about a blog, but never did anything! You could say this message was motivation to get moving and stop making excuses!